It is the colour of a bride’s wedding dress, signifying her innocence and purity. Opposing the eastern culture, white here is the colour of purity and peace. In China, white depicts age and humility too. White also represents sterility, unhappiness and misfortune. It is worn at funerals to depict grief, the afterlife and mourning. White is viewed as the colour of death in the east. They also view it as the colour of mourning.īlack is thought of as the colour of mystery, allure, angst and witchcraft almost everywhere in the world. Latin Americans consider black to be a strictly masculine colour. The Middle East isn’t very different from the west in this case viewing it pretty much the same way – as a symbol of mourning, death and mystery. In recent times, it has been seen as elegant and the mark of high fashion. They associate it with death and funerals, power, intimidation and control. The west perceives black as a colour of threat and rebellion. Japan sees it as a feminine colour – deep, mysterious and alluring while Thailand associates it with bad luck. BlackĮastern countries view black as the sign of wealth and prosperity which is completely opposite to the Indian subcontinent which sees black as a dark, negative colour. Mexico believes blue to be an ambivalent shade, associating it with mourning on one hand, and trust and serenity on another.īlue is mostly attached to feelings of quietness, melancholy and conservativeness. The rest of the Middle Eastern countries mostly see blue as a colour of protection. “The blues” also signifies depression, and popular culture views it as a masculine colour.Ĭountries like Iran view this colour as one of immortality, heaven, spirituality and mourning. It is the predominant colour used by corporates and is seen as peaceful and calm too. The western world associates blue with trust, authority and conservativeness. Western cultures (North America and Europe) Korea views it as the colour of mourning while Thailand attaches no importance to it. India relates a light blue shade to Lord Krishna, thereby lending it religious significance. The colour blue is associated with immortality in Iran, China, and other far eastern Countries. The favourite of millions, you’ll still find plenty retractors for Blue, Black and White. This time, we’re picking colours that inherently have a subdued attitude attached to them. It’s fascinating to see how the region you’ve been brought up in dictates the manner in which you look at a particular shade, be it a painted wall or a celebratory dress. Last time we picked three vibrant shades and told you about their significance in various cultures.